What Is an "Alternative Worship Experience"?

I don't know, but it probably looks something like this:

The Gathering is one of the ministries at Wooddale Church, where my wife and I used to attend. This particular venue wasn't featured when we were there, but Sunday evenings were always less formal and weren't supposed to be like Sunday morning services.

And you know what? I'm fine with that. I have no problem with churches offering opportunities for people to worship in a more relaxed atmosphere, to engage in group discussions, or for the pastor to address practical day-to-day issues in a Q&A format.

I do, however, have a problem when churches begin marketing things like this as an alternative to "normal" church. To me, it seems like an Emergent, seeker-sensitive ploy to entice the unchurched masses through the doors by supplanting expositional teaching and a strong focus on the gospel with cool music and flashy video presentations.